Our mission is to be a high fidelity consultant to companies seeking transformational innovation by building cutting edge brand and business assets
Design in the DNA of things we build.
Purposeful design that brings brands to life
Our Services
and
Our Capabilities
Framing
- Market Insights
- Technical Research
- Product Strategy
- Consumer Profiling
- POC Development
- Product Configurations
Ideation
- Storytelling
- Visual DNA
- Concept Development
- CFM
- Design Visualization
- Out-of-Box Experience
Implementation
- Mechanical Design
- Master Assembly
- Functional Prototypes
- DFX
- Sourcing
- Manufacturing Escort
Omnichannel
- Branding
- UI/UX
- AI-ML
- Space & Retail Design
- Web
- Mobile
How can we help take your project to new level
Our business model enables us to work with a diverse set of clients and partners across industries.
purple
ventures
Ground-up brand and business building with small and early-stage ventures
purple patch
innovation
Retainer and program based collaborations with medium to large scale companies
purple zone
impact
Products developed with DNA based on SE-Asian demographics to solve problems for masses in the most trying conditions.
A Simple 25% RULE
We design and stress test our products in the World’s most populous zone, where a quarter of the entire population is concentrated, in the most trying living conditions
Purple Patch Zone
Built for the largest population in the most trying conditions
Meaningful Homebred Designs for the Community
Meet Our Team
Our leadership is aligned around a central belief that design can change people’s lives, make lives better, and create what’s next.
Our Clients
