Design in the DNA of things we build.

Purposeful design that brings brands to life

Our Services


Our Capabilities

Our mission is to be a high fidelity consultant to companies seeking transformational innovation by building cutting edge brand and business assets

  • Market Insights
  • Technical Research
  • Product Strategy
  • Consumer Profiling
  • POC Development
  • Product Configurations
  • Storytelling
  • Visual DNA
  • Concept Development
  • CFM
  • Design Visualization
  • Out-of-Box Experience
  • Mechanical Design
  • Master Assembly
  • Functional Prototypes
  • DFX
  • Sourcing
  • Manufacturing Escort
  • Branding
  • UI/UX
  • AI-ML
  • Space & Retail Design
  • Web
  • Mobile

How can we help take your project to new level

Our business model enables us to work with a diverse set of clients and partners across industries.



Ground-up brand and business building with small and early-stage ventures

purple patch


Retainer and program based collaborations with medium to large scale companies

purple zone


Products developed with DNA based on SE-Asian demographics to solve problems for masses in the most trying conditions.

A Simple 25% RULE

We design and stress test our products in the World’s most populous zone, where a quarter of the entire population is concentrated, in the most trying living conditions

Purple Patch Zone

Built for the largest population in the most trying conditions

Meaningful Homebred Designs for the Community

Meet Our Team

Our leadership is aligned around a central belief that design can change people’s lives, make lives better, and create what’s next.

Sanjay MN

Brahmworks, Fabtiv

Shoubhik Hore

ex, Cult, ex, Kohler

Jimmy Jacob

Juneits, ex. Landmark Group

Our Clients

Yeshwantpur and Bellandur

We put emphasis on having

a creative work environment

Connect With Us